EXPERIENCE
Assistant Director of Marketing & Communications, Samuels & Associates
Boston, Massachusetts - January 2018 - present
Previous position: Marketing Activations & PR Manager
Manage corporate communications strategy with a focus on key development projects and corporate profile.
Own and execute strategic events/activation plans to drive awareness, traffic and revenue across portfolio.
Develop strategy and manage media relations objectives, including oversight of external agencies.
Key projects: Launch of The Green at 401 Park; creation of The Fenway Friday event series; corporate website refresh.
Senior Account Executive, InkHouse Media + Marketing
Waltham, Massachusetts - October 2013 to December 2017
Previous positions: Account Executive; Assistant Account Executive; Account Coordinator
Day-to-day media relations for real estate, design, architecture, development, and technology clients.
Conduct communications audits and develop strategic messaging.
Draft and execute quarterly plans and campaigns; write press releases, bylines, blog posts, and social content.
Train, manage, and mentor junior staff; member of internal diversity committee.
Earned promotions following demonstrated ability to learn quickly and take on additional responsibilities.
Instructional Associate, S.I. Newhouse School of Communications, Syracuse University
Syracuse, New York - August 2011 to May 2013
Conducted two lab sections for undergraduate multimedia storytelling course over four consecutive semesters.
Instructed students in Final Cut, Photoshop, videography, and multimedia production techniques.
Assisted professors in class and with grading coursework; prepared and presented guest lectures.
Video Content Producer, Lerner Center for Public Health Promotion
Syracuse, New York - May 2012 to June 2013
Shot, directed, and edited videos to support public health initiatives.
Assisted in video conceptualization during pre-production (campaign planning, script-writing, shot lists, etc.)
Communication Strategy Leader, Y INTERACT
New York, New York - July 2012 to Sept 2012
Contribute to various campaigns and projects, including conceptualization and design.
Edit HTML and digital photos.
Coordinate with clients and assist in day-to-day operations.
Program Director, 89.1 WXVU Villanova Radio
Villanova, Pennsylvania - May 2010 to May 2011
Previously: Training Director (2009-2010), Underwriting Director (2008-2009).
Maintained program content and station, supervise air personnel, and initiate disciplinary actions.
Hosted weekly ninety-minute show
Attended weekly Executive Board meetings, held office hours in station.
EDUCATION
Master of Arts in Media Studies, 2013
S.I. Newhouse School of Public Communications, Syracuse University, Syracuse, New York
Master’s Thesis: “Expressions of Grief on Facebook: Navigating Discomfort, Persistent Identity, and Public Memorialization.”
Newhouse Student Representative of Graduate Program Committee; Awards Committee.
Bachelor of Arts in Communication, Cum Laude, 2011
Villanova University, Villanova, Pennsylvania
Concentrations in Media Studies and Media Production; Minor in Peace & Justice Studies
Recipient of Student Leadership Award, Pi Beta Phi Friendship Fund Scholarship.
Digital Methods Summer School: On the challenges of studying social media data
University of Amsterdam, Amsterdam, Netherlands - June 2013 to July 2013
Attended lectures and workshops on digital culture and methods.
Conducted original research and presented projects: “Media ecology of a revolt: Following hashtags and hyperlinks in the Gezi protest movement” and “Amazon as Issue Engine: Islands of Weird.”
Rhetoric and Performance in Ancient Greece
Villanova University Study Abroad Program, Greece - Summer 2009
Traveled across Greece with 20 students, participating in 2 team-taught courses.
Performed ancient Greek poetry and drama; studied through the lens of Greek democracy, classical rhetoric, the oral tradition, and Greek literacy.
ACTIVITIES & SERVICE
Committee Member, NAIOP Massachusetts
Marketing and Membership Committee; Developing Leader Committee 2018-present
Alumni Advisory Committee Member, Pi Beta Phi Fraternity for Women
MA Gamma Chapter, Massachusetts Institute of Technology - 2014-2019
Served as Vice President of Communications Advisor on executive board of MA Gamma chapter of Pi Beta Phi. (Previously: Vice President of Philanthropy Advisor; Transition Officer Advisor)
Student Coordinator, Service Break Experience via Villanova University
San Salvador, El Salvador - Fall 2010
Facilitated weeklong service trip of 28 student volunteers to San Salvador.
Coordinated with Project FIAT to bring students to local communities, working on construction projects and in orphanages.
Led students in daily discussion and reflection.
Participant, Service Break Experience via Villanova University
Kingston, Jamaica - Spring 2010
Traveled with group of students to work with volunteer organization Jamaica Volunteers.
Visited several sites and worked with various populations in Kingston: assisting, feeding, and bathing the elderly and homeless at Missionaries of Charity; tutoring at-risk children at a local school; working with victims of leprosy; and serving as a teacher’s aide in Riverton City, built within the community living on the former Kingston dump.
Participant, Service Break Experience via Villanova University
Charleston, South Carolina - Fall 2009
Traveled with group of students to work with Habitat for Humanity for a weeklong service break experience.
Worked on site, met with families through the organization, and worked in the local Re-Store.
Contributor, TheNewshouse.com
Syracuse University - 2012-2013
Entertainment & off-campus news staff member. Interview subjects, write articles, and produce multimedia stories.
Student Representative, Graduate Programs Committee
S.I. Newhouse School of Public Communications, Syracuse University - 2012-2013
Address relevant program issues, including curriculum changes and graduate student programs of study.
Student Representative, Awards Committee
S.I. Newhouse School of Public Communications, Syracuse University - 2012-2013
Consider student candidate portfolios and applications for various awards throughout academic year. Confer with committee to select students for eligibility and recognition.
SKILLS
Fundamentals: Microsoft Office, iWork, presentations, Internet research, organization, writing, editing, project management, interpersonal skills.
Research: Qualitative & quantitative - interviewing, focus groups, textual analysis, basic SPSS.
Multimedia Production: Digital photography, videography, multimedia storytelling & campaigns.
Editing: Final Cut 7 & X, basic Adobe Photoshop, Dreamweaver, & HTML/CSS.
Social & Online Media: Twitter, Facebook, LinkedIn, Tumblr, YouTube, Vimeo, Vine, blogging, etc.